Portfolio Highlights
- 80% lift in Revenue Per Session across the MEATER DTC funnel
- 54% Revenue Per Visitor lift at 99% significance on Product Finder, launched across 7 markets
- 150% qualified-lead growth and 40% lower CPA for American Express and JP Morgan
- 45% average CPA cut from UTM-driven landing page personalisation
- $1.2M budget reallocated on a 10+ channel attribution model
- New-hire onboarding cut from 3 months to 2 weeks while the company scaled 50 to 150 people
Projects
SAFE (MVP ready) - Translating unstructured complaint and grievance data into actionable insights for improving tourism safety and visitor satisfaction
SAM (MVP ready) - A medical companion app for elders that connects them with children who stay away from them. Aimed at diaspora communities
SENTINEL (live) - A real-time anomaly detection system and AI analytics intelligence layer for Shopify Store. Built as a MCP for easy integration
Profile Summary
A strategist who builds growth marketing plans from data. Eight years standing up experimentation and analytics programmes across DTC, SaaS, marketplace, and Fortune 500 enterprise businesses. Now builds and ships AI products on Claude, including Sentinel, a live analytics tool for Shopify merchants.
LinkedIn Profile
Work Experience
Strategy Lead, EcomExperts
Remote. Apr 2026 to present.
Wrote the agentic Claude workflows the strategy team runs on, cutting CRO audit revisions by 80%.
Founder, JAAX Labs
2025 to present.
Built and shipped Sentinel on Claude's API. Batch 02 pilot running with live Shopify stores.
Digital Strategy & Analytics Manager, MEATER
Los Angeles. Aug 2023 to Nov 2025.
Owned analytics, experimentation, and the digital experience roadmap. 80% cumulative lift in Revenue Per Session.
Senior Growth Analyst, Ollie
New York. Oct 2022 to Jul 2023.
Rebuilt the experimentation programme on ICE prioritization, cutting test cycle time by 40%.
Senior Analyst, iQuanti
Bangalore. Apr 2019 to Dec 2020.
Ran 50+ experiments for American Express and JP Morgan, delivering up to 150% lifts in qualified leads.
Client Success Manager, ConvertCart
Bangalore. May 2018 to Mar 2019.
Authored PSIP, a hypothesis-design process adopted company-wide.
Academic Qualifications
MS Business Analytics
Hult International Business School, San Francisco. 2022.
Specialisation: Supply Chain Analytics and Luxury Marketing.
MS International Business
Hult International Business School, Dubai and London. 2017.
BTech Mechatronics Engineering
Manipal University, Dubai. 2016.
Research & Publications
Co-authored Redefining Mobile Marketing through Conversion Rate Optimization, ISSN 2230-7524. Peer-reviewed work on mobile-first friction reduction, UX velocity, and conversion measurement on mobile funnels.
Community Involvement
I regularly work with organisations, startups, marketers, and analysts on conversion rate optimisation, A/B testing, behavioural economics, and D2C growth. My approach combines first-principles UI/UX thinking with practical ecommerce strategy, and I'm always happy to help anyone looking to optimise their online store or build a stronger understanding of product analytics and experimentation.
My GitHub